
About Alpha Morris
Welcome to Alpha Morris, a premier health clinic dedicated to helping both men and women reclaim their energy, confidence, and physical strength through personalized hormone optimization and advanced wellness care.
At Alpha Morris, we understand the unique hormonal shifts that occur with age and how they impact your physical, emotional, and mental well-being. That’s why we offer specialized therapies tailored to your needs—whether you’re a man experiencing symptoms of low testosterone or a woman navigating perimenopause, menopause, or postmenopause. For men, we provide evidence-based Testosterone Replacement Therapy (TRT) designed to restore muscle mass, boost energy, improve mood, and reignite vitality. For women, we offer a range of hormone therapies including systemic estrogen, combination estrogen-progesterone therapy, low-dose vaginal estrogen, and medically supervised low-dose testosterone—treatments that can effectively reduce hot flashes, night sweats, low libido, brain fog, and other common symptoms of hormonal imbalance.
Our mission is simple: to help you feel your strongest and most vibrant self—physically, mentally, and emotionally—at any stage of life. Every treatment plan is built around your personal goals, medical history, and lab results, with continuous monitoring and support to ensure optimal safety and effectiveness. We prioritize science-backed therapies, bioidentical hormones where appropriate, and a holistic approach that includes lifestyle guidance for nutrition, exercise, stress, and sleep.
At Alpha Morris, we don’t believe in simply managing decline—we believe in reversing it. Your comeback starts here. Let’s redefine what’s possible—together.
How Alpha Morris works
Complete your
health history
Virtual
Appointment
Concierge
Level Service
The Benefits of
Rebalancing Your Body
Increased energy and mental clarity
Better sleep, mood, and stress resilience
Enhanced physical performance and muscle tone

A renewed sense of self-control and vitality
Revived libido and hormone-driven confidence
Improved metabolism and weight management
Unlock your potential with
Alpha Morris
Build Strength and
Confidence
Boost Energy and
Vitality
Reclaim Mental
Clarity
Build Strength and
Confidence
Boost Energy and
Vitality
Reclaim Mental
Clarity
Meet Dr. Mike
Chief Medical Officer
Dr. Michael Rieber has spent 30+ years helping men and women stay strong, sharp, and in control of their health. As a board-certified orthopedic surgeon and sports medicine expert, he’s worked with pro athletes, weekend warriors, and everyday guys who just want to feel like themselves again.
Now, as Chief Medical Officer at Alpha Morris, Dr. Mike leads our mission to help men and women in their 40s, 50s, and beyond reclaim their energy, strength, and drive through medically guided testosterone therapy.
He trained at top institutions like New York Medical College, Albany Med, and Penn State. He’s served as team doc for the NJ Devils and the MetroStars. But today, he’s focused on one team—yours.
Dr. Mike brings elite-level care to every patient, cutting through the noise with real science, real results, and a relentless focus on helping you live better, longer, and stronger.

The Team

Joseph Puleo
Founder & Fitness Expert
Joseph Puleo brings over 15 years of hands-on experience in the health and fitness...
Joseph Puleo brings over 15 years of hands-on experience in the health and fitness industry. As the owner and operator of multiple successful health clubs since 2008, Joseph has built his career around helping individuals achieve their personal wellness goals through tailored training programs and a commitment to long-term results.
A graduate of Saint Joseph’s University (B.S.) and an alumnus of Oratory Prep School in Summit, NJ, Joseph pairs his academic background with a suite of professional certifications, including Certified Personal Trainer (CPT), Nutritional Certification, Strength Training Certification, and NCSF P.E.D. Certification.
Joseph’s philosophy centers on education, motivation, and sustainable progress—whether you’re a beginner or a seasoned athlete. His passion for fitness, paired with years of leadership and real-world experience, make him a trusted resource for both clients and staff alike.

Heidi J. Katz, RPh
Pharmaceutical & Biotech Consultant | Medical Affairs & Marketing Strategy
Heidi J. Katz, RPh, is a seasoned pharmaceutical and biotechnology...
Heidi J. Katz, RPh, is a seasoned pharmaceutical and biotechnology professional with a career that spans across Medical Affairs, Marketing, and Medical Communications. She currently leads her own consulting business, collaborating with companies such as J&J and Astellas Pharmaceuticals to drive strategic initiatives and elevate healthcare engagement.
Most recently, Heidi served as Associate Director of Peer-to-Peer Marketing and Marketing Operations at LEO Pharma Inc., a global leader in medical dermatology.
There, she played a key role in supporting the launch and education efforts for Adbry®, a biologic treatment for moderate to severe eczema. Heidi reimagined and revitalized the company’s Patient Ambassador Program—creating impactful engagement strategies that brought real patient experiences to healthcare providers and deepened their understanding of eczema’s everyday challenges.
Heidi’s path has taken her from pharmaceutical sales to advertising and medical communications, before returning to the manufacturer side in 2012. She has since held roles across both large pharma and emerging biotech companies, including Novartis, where she led peer-to-peer marketing for Aimovig™, the first-in-class CGRP inhibitor for migraine prevention, and Pacira Pharmaceuticals, where she supported non-opioid surgical pain management with EXPAREL®.
Throughout her career, Heidi has consistently built strong cross-functional partnerships and cultivated meaningful relationships with Key Opinion Leaders across specialties—all with a focus on improving patient outcomes and satisfaction.
Originally from a small-town pharmacy just north of Boston, Heidi grew up immersed in both the science and business of pharmacy thanks to her father’s independent practice.
She earned her B.S. from the University of Rhode Island College of Pharmacy and maintains her pharmacist license in Massachusetts. While at URI, she was an active member of Alpha Delta Pi sorority.
Now based in New Jersey, Heidi enjoys living close to her daughter, extended family, and her parents—who relocated to New Jersey to be nearby.

Tim Su
Tim Su leads operations at Alpha Morris, where he brings a decade of experience driving growth, building high-performing teams, and designing systems that scale. With a background in fintech...
Tim Su leads operations at Alpha Morris, where he brings a decade of experience driving growth, building high-performing teams, and designing systems that scale. With a background in fintech, healthtech, and venture-backed startups, Tim blends business rigor with a mission to help men take back control of their energy, focus, and long-term health.
A graduate of Grove City College, Tim has built and led sales and operations functions at some of the fastest-growing companies in the space, including roles at Chapter, Pontera, and now SBG Funding. He’s helped grow teams from the ground up, launch into new markets, and refine processes that directly impact customer success and revenue.
Tim’s leadership is rooted in clarity, care, and execution. At Alpha Morris, he’s focused on delivering a seamless, high-touch experience that actually makes life better for the men we serve.
Outside of work, Tim is a husband, father of three, and passionate about helping others grow—whether in business, in faith, or in strength.